“On May 6, 2026, the Colorado Senate passed House Bill 26-1210 titled, Concerning Limiting the Use of Intimate Personal Data to Make Inferences That Impact a Person’s Financial Position (the “Bill”), thereby sending the Bill to Governor Polis for his consideration. The Bill would limit businesses’ ability to use sophisticated algorithmic tools capable of tailoring prices and compensation offers to individual users or employees based on their behavior data, such as their browsing history, purchase patterns, location data, and even biometric information. Proponents of the Bill claim that making the Bill law is a necessary step to prevent businesses from using automated systems informed with individuals’ personal data to charge individuals more or pay them less.”
Read More